Why TrendDesk
The difference is what’s underneath.
Anyone can point a model at the open web. What matters is the data under it, who stands behind the answer and whether it understands insurance.
Six reasons
Why insurance teams put it on their desk.
Data no AI was trained on
Ten years of Sønr research into how insurance actually moved, and more than six million companies tracked. No AI model learned from that research, and you can’t rebuild a decade after the fact.
It knows insurance
Built by people who have spent a decade in this market, for people who work in it. Lines of business, distribution, claims, regulation: it speaks the language.
Every answer shows its sources
Each point links to where it came from, with the date it was published. Check anything before you rely on it.
It doesn’t wait to be asked
Workflows keep watching and report back weekly or monthly. When nothing worth saying happens, they stay quiet.
It remembers
Every answer, Briefing and document stays in your Intelligence Library, so the next question starts from what you already know.
There’s a person behind it
Sønr’s researchers are part of the desk, for the questions that need judgement, interviews or a workshop.
How it compares
TrendDesk, general-purpose AI and a research project.
Each has its place. Here’s where they differ for keeping up with insurance.
| TrendDesk | General-purpose AI | Research project | |
|---|---|---|---|
| Built on ten years of insurance research | Yes | No, the open web | Depends on who you hire |
| Sources and dates on every answer | Yes | Sometimes | Usually |
| Keeps watching after the question | Yes, weekly or monthly | No | No, it ends with the report |
| Knows your role, company and market | Yes | Only what you tell it each time | Yes |
| Researchers who know the market | Yes, on request | No | Yes |
| Time to a first answer | Seconds to an hour | Seconds | Weeks |
“Workflows are great! And the vast data you built on does show the difference; the responses are significantly cleaner, [more] concise and relevant than any other AI chatbot.”
Know what’s moving. Before the board asks.
Try TrendDesk free for 14 days, on your own market. No card needed.