Questions, answered.

TrendDesk is the trend desk for insurance: AI research for people who need to know what’s moving in the insurance market. It’s made by Sønr, the insurance market intelligence company that has tracked the industry since 2016.

With TrendDesk you can ask any question about insurance, put competitors, markets and themes on the desk to get a Briefing every week or month, keep your research in one Intelligence Library, and bring in Sønr’s researchers when a question needs a person. It’s built on ten years of Sønr data that no other AI has been trained on.

Yes. Sønr 2.0 has a new name: TrendDesk. Same data, same team.

Anyone in insurance who needs to know what’s moving: innovation and strategy teams at insurers; underwriting, claims and distribution teams; brokers; reinsurers; MGAs and insurance startups; investors and corporate venture teams; and consultants who advise the industry.

The research behind work they already have to deliver: the quarterly board update, vendor shortlists, renewal prep for broking clients and checking an investment thesis. TrendDesk also answers one-off questions, from a quick chat to a full research report. See the use cases.

Insurance worldwide, including North America, the UK and Europe, and Asia Pacific. Sønr’s data covers more than six million companies, and you can set each workflow to the regions you care about.

A chat answer is instant. Quick research takes about 15 minutes. Full research takes up to an hour. You don’t have to wait on the page: research keeps running in the background and is saved to your Intelligence Library.

Yes. Add documents such as market scans, board packs, decks and spreadsheets to Your Uploads. Both Ask and your workflows read them, so answers start from your own context. Each item is Private or Company-wide.

Yes. Share a Finding or a Briefing with a named colleague, or make it Company-wide. People you share with sign in to see it. There are no public links.

General-purpose AI learns from the open web and knows a little about everything. TrendDesk uses the same frontier models, then adds what they don’t have: ten years of Sønr research and company data that no other AI has been trained on or can access, AI agents built around how Sønr’s researchers work, a source and a date on every point, workflows that keep watching after you ask, and real researchers when a question needs a person.

Plenty of teams use both. They use general-purpose AI for everyday writing and TrendDesk for the insurance market. How TrendDesk compares.

Most research subscriptions give you a library to search and reports on someone else’s schedule. TrendDesk does the research on your question, in your words, about your competitors and your markets, and keeps watching what you care about. Many teams use both.

You don’t have to take it on trust. Every point links to its source, with the date it was published, so you can see where anything came from before you use it. Full research includes an agent whose only job is checking the facts. And when the stakes are high, Sønr’s researchers can review the work.

Every source shows the date it was published, so you can see how fresh each point is. Workflows report what has changed since their last run, every week or every month.

If it’s insurance, yes: personal and commercial lines, specialty and reinsurance, and the distribution, claims and technology around them, worldwide. Set each workflow to the lines and regions you care about. If you find a gap, tell us at hello@sonr.global.

No. Your questions, documents and research are private to you and the colleagues you share them with. Pulse, from March 2027, works from themes across the market and never shows a company, a person or the words of a question.

Pro is priced so that one person can usually approve it. For a team, we’ll work through your procurement and security reviews with you. Sønr has done that with tier-one insurers for ten years.

About three minutes. Tell us your role, your market and what you’re working on, and your first workflow starts running straight away. There’s nothing to install and no training to sit through.

Not yet. Today you can export any answer or Briefing and drop it into your own documents, papers and packs.

Export anything you’ve made, whenever you like. If you close your account, your data is erased.

Ten years of Sønr research and company data, thousands of curated third-party reports and publicly available sources, read and written up by the latest AI models. Every answer shows its sources, with the date each was published.

No. Your questions and uploads are not used to train AI models, ours or anyone else’s.

You, and anyone you choose to share with. Your questions, documents and research stay private and confidential. When Pulse arrives in March 2027, it works from themes across the market, never the words of a question or the contents of a document. How we handle your work.

Sønr has worked with tier-one insurers for ten years and has been through their security, procurement and vendor checks many times. TrendDesk runs on Amazon Web Services, protected by Cloudflare, and nothing in it has a public link. Running a review? Email hello@sonr.global and we’ll walk your team through it.

You get everything for 14 days, and no card is needed. We’ll email you before the trial ends. Choose a plan to keep everything running.

Your workflows pause, and everything you’ve built is kept: your setup, your Library and every Briefing. Choose a plan whenever you’re ready and it all picks up where it stopped.

TrendDesk Pro is £99 a month billed yearly, or £125 month to month. Prices exclude VAT, which we add for customers in the UK. See pricing.

Yes. Startup pricing is for one person at a company with fewer than 50 people, startups and MGAs included: £49 a month billed yearly, or £59 month to month. You tell us your headcount when you sign up. See Startup pricing.

Not for normal use, however much you use it. A fair use limit applies at a level far beyond what any person working on their own would reach. It’s there to stop automated scripts or runaway AI agents slowing TrendDesk down for everyone. If your account gets near it, we’ll talk to you before anything changes.

Pounds, dollars or euros. Prices exclude VAT, which we add at checkout for customers in the UK.

Yes. Teams of five or more get Pro pricing for each person, with better rates at 20 and 50 seats. Enterprise adds a trend map built around your strategy and research days with Sønr’s researchers. Book a walkthrough and we’ll put a plan together.

Lock in TrendDesk Pro at the launch price of £99 a month, billed yearly at £1,188, for two years. Whatever Pro costs later, your price stays the same for 24 months. Join by 28 February 2027.

Sønr 2.0 has a new name: TrendDesk. Same data, same team. Your history, workflows and uploads carry over, and you can take the founding price. We’ll give you at least 14 days’ notice before anything on your account changes.

No. Sønr is the company behind TrendDesk. sonr.global stays the home of Sønr’s Research and Advisory work, the Emerging Trends Academy and the SøNws newsletter.

Pulse shows what people in roles like yours are looking at, and what you’re missing. Exchange lets you share a finished report and unlock someone else’s. More on Pulse and Exchange.

March 2027. Leave your email to hear as soon as they open.

We’ll share pricing for Pulse and Exchange before they arrive.