About
We help insurance see what’s coming.
TrendDesk is made by Sønr. For ten years, Sønr has tracked the companies, technology and trends changing insurance, for innovation and strategy teams at some of the world’s largest insurers. TrendDesk puts that work on your desk, every week.
Why we built it
Bad decisions in insurance are rarely made in doubt.
They’re made with confidence, from an incomplete picture of a market that moves faster than the research behind it.
For a decade, Sønr closed that gap one project at a time: a market scan here, a vendor shortlist there, a board paper for the next committee. The work was good. It also ended when the project did.
TrendDesk is that decade of work, made always on. It watches the market every week, answers questions in minutes, remembers what you’ve already learned and puts Sønr’s researchers a click away.
Ten years, in numbers.
How we got here
From research projects to a desk that never stops.
- 2016
Sønr is founded to track the companies and technology changing insurance.
- 2020
Sønr 1.0 opens that research to insurers’ innovation and strategy teams.
- 2026
Sønr 2.0 goes into beta with insurers, brokers, reinsurers, investors and startups.
- 1 January 2027
Sønr 2.0 becomes TrendDesk. Same data, same team, new name.
What we believe
Three things shape everything we build.
The data is the difference
An answer is only as good as what’s underneath it. Ours is ten years of data no AI was trained on.
Research should build on itself
Answers that start from zero every time waste what came before. Good research remembers and connects.
People still matter
AI does the volume. Researchers bring the judgement. The best answers come from both.
Sønr and TrendDesk
Sønr is the company. TrendDesk is the product.
Sønr is the data, the researchers and the ten years behind TrendDesk. Sønr also runs Research and Advisory projects, the Emerging Trends Academy and the SøNws newsletter, all at sonr.global.
Sønr is a trading name of Tällt Ventures Limited.
Know what’s moving. Before the board asks.
Try TrendDesk free for 14 days, on your own market. No card needed.