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Use cases

The research behind the work you already have to deliver.

TrendDesk doesn’t add another job to your week. It does the research behind the jobs you already have. Here are four that teams use it for.

For innovation and strategy teams

Your quarterly board update, mostly written before you start.

Every quarter, innovation and strategy teams spend weeks pulling together what competitors did, what moved in the market and where the gaps are, for the board, ExCo or innovation committee. TrendDesk gathers it every week, so when the quarter ends the evidence is already there, sourced and dated. You bring the judgement.

  • Competitor Moves on the names on your list, weekly
  • Market Movements on your lines and countries, weekly
  • White Space Finder on where you want to grow, monthly
  • Full research on the two questions the board will ask
  • Export what you need when the quarter ends
Q1 board updateExample
Competitor MovesWeekly, seven competitors in the US and Europe13 Briefings
Market MovementsWeekly, commercial lines in Asia Pacific13 Briefings
White Space FinderMonthly, small business lines3 Briefings
Full researchThe two questions the board will ask2 reports
Ready to review
Vendor Scout: AI claims triageExample
Growth stage, UKLive with two European insurersShortlist
Established, USWorks with three of the top 20 US insurersShortlist
Established, GermanyStrong in motor, new to propertyShortlist
Early stage, SingaporeFirst pilot with a Japanese insurerWatch

For claims, underwriting and operations teams

A vendor shortlist in an afternoon, not a quarter.

Before a business unit spends three months evaluating vendors, know who the players are, how established they are and who they already work with. Then go into the evaluation with a shortlist and the reasoning behind it.

  • Vendor Scout on the problem you’re solving, in the markets you care about
  • Quick research on each name: product, funding, customers and partners
  • Full research to compare the final three
  • A Sønr researcher to test the shortlist before you commit

For brokers

Walk into every renewal knowing what has changed.

Put each key client on the desk. Their market, their competitors and the risks building around them arrive weekly or monthly. When a meeting comes up, ask the desk anything and have an answer in minutes.

  • An Always-On Tracker for each key client
  • Market Movements for the markets you place into
  • Quick research before every meeting
  • Share the latest Briefing with your account team
Renewals this monthExample
Logistics client, USFleet telematics, cargo theft · renews in 12 daysBrief ready
Retail client, UKCyber, supply chain · renews in 21 daysBrief ready
Construction client, SingaporeSurety, contractor risk · renews in 28 daysWeekly
Thesis check: embedded cover, Southeast AsiaExample
The logicHolds, with one gap on distribution costsFull research
The factsTwo claims out of date, sources linkedFull research
Companies it missedFour, three of them raised this yearVendor Scout
From now onThe space, watched in the backgroundWeekly

For investors and corporate venture teams

Check a thesis against the market.

Run full research on an investment thesis to test its logic and its facts, and to find the companies it missed. Then put the space on the desk, so you hear when the market moves for or against it.

  • Full research on the thesis
  • A Sønr researcher to pressure-test the conclusions
  • Vendor Scout for new companies that fit
  • An Always-On Tracker on each portfolio space

Doing a job by hand every month? Email hello@sonr.global and tell us about it. Requests from people doing the work decide what we build next.

Know what’s moving. Before the board asks.

Try TrendDesk free for 14 days, on your own market. No card needed.

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